Perspective

Automation is the way forward

An article in Pharmaphorum recently discussed why automating data capture is helping pharma optimise HCP engagement. A data-enriched approach enables pharma marketing teams to develop strategies which align with specific HCP preferences. This ensures they are delivering the most relevant and valuable content to HCPs using the most relevant channel. However, if this data is collected manually, it is a resource-intensive exercise, and pharma is adopting solutions that gather data automatically to overcome this challenge.

Tangent90 enable pharma to share copyright scientific content from respected medical journals which helps drive engagement with HCPs. Our solutions not only support the convenient delivery of content but also provide detailed insights into how that content is consumed, allowing pharma to optimise its ongoing HCP engagement strategy.

As a Veeva Systems Silver Technology Partner, we help pharma close the loop by feeding the data collected when sharing scientific content, such as ePrints, back into Veeva CRM. These insights help pharma build a complete picture of their target audience, enabling marketers to see what scientific content an HCP has engaged with, as well as which channels they prefer. This information is utilised by sales reps to tailor their approach to ensure they optimise each engagement opportunity. And of course, the insights offer a critical data source for pharma’s next-best action approaches.

To find out more about how Tangent90 can support you to manage your scientific content distribution, please contact us at [email protected].

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