Congress & Events
Supporting safe contactless interactions
There has been an explosion of webinars and online meetings since the beginning of 2020. As meetings and events moved to online or hybrid formats, organisers have been able to access a far wider audience than in pre-COVID times. In addition, pharma companies have been able to gather more data and metrics for their key activities, like poster downloads, scientific content shared, and attendee engagement.
Engaging your audience with your brand
With in-person and hybrid events now mainstream, what started as a reaction to a global health crisis, is now becoming the norm with event organisers looking for long-term solutions to enable their industry to continue the new ways of working and the opportunities it offers.
It has not all been plain sailing however. The industry has also had to mitigate against lower attendance, reduced networking opportunities and the challenge of attracting audiences across multiple time zones. Poster interaction is also down because digitising emerging science research has proved difficult. And with pharma rekindling in-person events, it is even more important to ensure that high-value content and enduring materials are presented in a way that engages your audience with your brand.
Share your digital scientific content
Resource Centre enables you to collect and distribute all of your congress literature and assets. It enables you to share your digital scientific content, track usage and create automated responses to maintain contact post-event.
The solution works with event registration technology, enabling delegates to scan their badge to self-serve content and submit their consent. It also allows reps to capture customer consent and share valuable content via their mobile devices when engaging 1:1 with HCPs.
It uses touch-free, innovative technology to support safe contactless interactions either in-person or via standalone kiosks on your booth. It can authenticate HCPs using local or global HCP identification databases and reconcile interactions with your CRM to provide a 360-degree view of interaction data and is completely scalable, allowing you to implement it across your entire event calendar.
An important relationship is our alliance with your existing agencies. We will work together with them to provide the consistency and technology to enable the provision of content that your agency can leverage to enhance your congress presence. Working together, we can ensure your booth optimises every opportunity to deliver your desired ROI.
Resource Centre for live and virtual events
Have you ever had content approved and needed at an event last minute? We have delivered Resource Centre for live and virtual events in days when required. Our solution is built for a smooth event and/or rep experience and the interaction data can flow back to your CRM solution to compliment the 360 degree view of the customer.
How can we help you today?
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