What would make you more likely to respond? A dry, generic, mass-produced approach or one that addresses you personally and provides specific information on a topic of interest in an easy-to-digest format via a channel of your choice? We know what we’d prefer!
An article in PharmExec.com not only explains the importance of a personalised approach but also why breaking information into more consumable chunks is a must for HCPs. So how can pharma use this tactic to drive HCP access and meaningful engagement?
Let’s start with personalisation. Based on the detailed understanding of their target HCP audience, pharma can share specific and relevant published scientific content easily with HCPs using Tangent90’s Trustrack. The Trustrack links can be shared via any of pharma’s existing channels, allowing the pharma company to personalise the approach both in terms of relevant content and delivery method. But it doesn’t stop there. Once the link is shared, insights on the content usage can be fed back into pharma’s CRM, enriching the existing HCP understanding which in turn informs the next-best action.
Trustrack also facilitates the sharing of other content formats. HCPs are often time-poor. Whilst a detailed ePrint is highly valued, providing them with short-form content, such as QuickTake videos, article research summaries or even peer-reviewed podcasts, enables them to review the key information quickly and read the full paper when time allows.
So if you are looking to improve your HCP engagement and want to personalise your approach with highly valued content Trustrack provides everything you need.
To find out more about how Tangent90 can support you in managing your scientific content distribution, please get in touch with us at [email protected].
