Delivering something of value helps drive customer acquisition and subscription to information service – and what we do know is that HCPs consider ePrints as a valuable resource.
However, there is an additional challenge that has been thrown into the mix – a virtual world. Digital engagement has never been so important. With the global pandemic changing the way we all work and a hybrid approach of office and home looking likely to remain for the foreseeable future, driving customer acquisition in this virtual world is vital.
It’s easier to get customers to consent when you’re physically there with them during an in-person visit, especially when a strong professional relationship exists. But you lose some of that relationship benefits through digital channels. Pharma needs to reimagine that experience and also utilise scientific content to drive greater engagement, add value to the HCP and ultimately the patient.
One Clear and Simple Solution
Trustrack enables the delivery of scientific copyright content and supports the capture of consent when the ePrint is delivered to the HCP. Consent can be requested and captured via any channel at the point of interaction, or whenever something of value is offered, such as an ePrint.
Working with your existing CRM, it offers a complementary approach, building on your existing consent capture mechanisms, rather than replacing these. Once complete, the consent status can be immediately pushed back into your CRM, so it is always up to date in the customer record.
This remote consent capture is a simple process that aligns with your existing CRM workflows and approach, allowing HCPs to submit an electronic signature or simply click a tick box.
With the move towards a virtual world accelerating and the rules around consent, such as the European General Data Protection Regulation (GDPR), different across the world, having one clear and simple solution to capture consent at the point of contact is vital.