Perspective

Understanding your customers

Creating a complete picture of your customer preferences must surely rank high on the list of priorities for brand and marketing teams. Understanding what information your customer wants, engages with and values, will enable you to react quickly and build trust.

An article in HIT Consultant discusses how technology is being used to change the way pharma interacts with healthcare professionals (HCPs).  Recent momentum in the adoption of new technology has resulted in an influx of data. HCP engagement strategies should be built entirely around the HCP. It sounds obvious but the introduction of technology has allowed pharma to better focus its efforts on the customer.

Tangent90 play an integral part in pharma’s ecosystem. They ensure the necessary permissions are in place to enable compliant sharing of published data. Sitting seamlessly within existing IT systems, such as Veeva CRM, Tangent90’s Trustrack solution enables reps to share relevant published scientific content, track usage and build a comprehensive HCP profile. This interoperability between pharma and its systems delivers greater insights into HCP preferences, records this data within the CRM and enables pharma to customise its approach, helping drive greater HCP engagement.

To find out more about how Tangent90 can support you in managing your scientific content distribution, please get in touch with us at [email protected].

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