Enhancing your customer engagement strategy with published content

Wednesday, July 27, 2022 | 11AM ET / 8AM PT / 4PM UK

Experts from Tangent90Veeva Systems and Compas, Inc. will discuss the following key topics, highlighting why they are an important part of your customer engagement strategy:

  • Global content strategies and how they are changing in a post-COVID era
    • Open access – what does it mean for Pharma
    • Dealing with copyright
    • Identifying content
  • Incorporating ePrints in your channel content
    • Understanding of an ePrint
    • The ePrint opportunity
    • What constitutes transfer of value (ToV) for ePrints
    • Does ToV apply if an HCP views content only?
  • How to achieve an omnichannel approach to content distribution
    • Volume – why delivering via Veeva Approved Email works
    • Embedding ePrints in your customer engagement and content strategy
    • How to drive adoption
    • Best practice examples and what not to do

For further information on the webinar or to find out more about how Tangent90 can support you to manage your scientific content distribution, please contact us at hello@tangent90.com.

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Managing compliance

With thousands of new regulatory guidelines issued every year, it’s easy for pharma to forget that something as simple as sharing copyright scientific content also requires a compliant approach. Keeping on top of these additional compliance requirements is a challenge, but there is a solution.

Pharma web portal

Portal pressure – making pharma portals work

According to an article in Pharmaphorum, pharma portals are underutilised by HCPs, with low engagement rates and reports of poor user experience. These portals are key to supporting the communication of product information. So given the importance of the information they provide, how can pharma make the portal experience more valuable for HCPs?


Automation is the way forward

An article in Pharmaphorum recently discussed why automating data capture is helping pharma optimise HCP engagement. A data-enriched approach enables pharma marketing teams to develop strategies which align with specific HCP preferences.

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