Enhancing your customer engagement strategy with published content

Webinar
Wednesday, July 27, 2022 | 11AM ET / 8AM PT / 4PM UK

Experts from Tangent90Veeva Systems and Compas, Inc. will discuss the following key topics, highlighting why they are an important part of your customer engagement strategy:

  • Global content strategies and how they are changing in a post-COVID era
    • Open access – what does it mean for Pharma
    • Dealing with copyright
    • Identifying content
  • Incorporating ePrints in your channel content
    • Understanding of an ePrint
    • The ePrint opportunity
    • What constitutes transfer of value (ToV) for ePrints
    • Does ToV apply if an HCP views content only?
  • How to achieve an omnichannel approach to content distribution
    • Volume – why delivering via Veeva Approved Email works
    • Embedding ePrints in your customer engagement and content strategy
    • How to drive adoption
    • Best practice examples and what not to do

For further information on the webinar or to find out more about how Tangent90 can support you to manage your scientific content distribution, please contact us at hello@tangent90.com.

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